beyonce-7-11-video
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Semiosis of Beyonce Knowles Carter

Beyoncé Knowles is recognized for her beauty, iconic music; powerful display of feminism, marriage to famous a performer/entrepreneur in addition to several influential partnerships. Beyoncé is an influence to many folks from all across of the world. From every age bracket she is a symbol of power moreover the semiotics behind her brand are constantly deconstructed by the mass media.

Semiotics as defined in this paper can be represented by many diverse shapes, sizes, forms, and imagery. In pop-culture, these symbols are demonstrated to consumers through a wide-variety of communication which include visual, audio, as well as through text. The semiosis between the symbols in itself is what the adorning individual’s (i.e. consumers, fans etc.) hypersensationilze attracting attention to Beyoncé herself. Mrs. Carter (her married name) has taken the feminine characteristics of a wife; a mother, as well as a daughter aligned these symbols with independence, girl-power, as well as defied gender roles.

In a significant release of her song titled 7/11 following a tasteful yet liberating introduction to her album Mrs. Carter. Beyoncé identifies herself as a professional unlike any other in the industry with no release date, press, and media attention for an upcoming album Mrs. Carter was released simultaneously via social media outlets. This gained momentous attention within hours transcending her to music history. “Signs are organized into languages and it is the existence of common languages which enable us to translate our thoughts (concepts) into words, sounds or images, and then to use these, operating as a language, to express meanings and communicate thoughts to other people (Hall, pg. 18)”.

In a linguistic approach to Beyonce’s music video rendition of her song titled 7/11 the perception of the auditory impression can be derived from the entirety of the Mrs. Carter album. Saussure stated that the object of a study cannot be at the first to the view point in other words there are hidden messages behind the symbolism. The linguistic phenomena can be always found in different aspects in which are dependent on one another. The Mrs. Carter album is in my view a reference to her husband music mogul JayZ with numerous indications varying from lyrics, a lucrative tour together, music-videos featuring one another-a representation, the concept of them.

“Visual signs and images, even when they bear a close resemblance to the things to which they refer, are still signs: they carry meaning and thus have to be interpreted (Hall, pg. 19)”. The relationship these individuals have is no secret yet they bear an obvious conceptual relationship many admire.

“Drunk in Love” suggestion to the song 7/11 i.e. the lyrics

“No complaints from my body, so fluorescent under these lights/Boy, I’m drinking/Park it in my lot 7-11/I’m rubbing/If you scared, call that reverend.” We all speak, read and write the same English language yet the conceptual map of these words, combination of letters that Beyoncé Knowles Carter represents through a linguistic system of codes sets up the correlation between our conceptual system and the fixed code.

7/11 Music Video:

Beyoncé is dressed in animal print booty-shorts and a long-sleeve blue sweater with capitalized letters KALE across her chest. Her hair is in its natural state flowing free with little to less make-up on. As though she has just awoken in her hotel room standing outside on the balcony with what almost seems to appear to be a personal/home video. Examining this video for the first time I nod my head thinking this is a funny story only to continue to watch in anticipation. This appears to be a silly home video of some short as Beyoncé begins singing the lyrics to 7/11:

Bottom of Form

[Pre-Hook]
Shoulders sideways, smack it, smack it in the air
Legs movin’ side to side, smack it in the air
Legs movin’ side to side, smack you in the air
Shoulders sideways, smack it, smack it in the air
Smack it, smack it in the air
Legs movin’ side to side, smack it, smack it in the air
Smack it, smack it in the air

What seems to be a young lady enjoying herself on a hazy day the Beyoncé we as a culture have grown to love begins to emerge with hand gestures, swaying motions, the film alters scenes to a personal bathroom. Beyoncé is sat facing a chair wearing all white in a disorganized bathroom clinching her buttock muscles. This is considered the act of twerking she begins to twirl her leg, raise her hands up in a synchronic pattern in a distinction of parole, the act of speech i.e. referencing to her voluptuous worldly goods in an underlying language of symbols.

[Hook]
Wave your hands side to side, put it in the air
Wave your hands side to side, put it in the air
Clap, clap, clap like you don’t care
Smack that, clap, clap, clap, like you don’t care
(I know you care)

[Verse 1]
Clap, clap, clap, clap, clap it
Foot up, my foot up
Hold up now my foot up
I’m spinnin’ my foot up
Foot up yeah my foot up
I’m spinnin’ my foot up
Put my foot down yeah my hands up
My hands up, my hands up
(Flexin’)
Flexin’ while my hands up
My hands up, my hands up
I stand up with my hands up
Then I put up, my hands up
I put up, my hands up
I put up, my hands up
Then I’m spinnin’ all my hands up
(Spinnin’)
Spinnin’ while my hands up
(Spinnin’)
Spinnin’ while my hands up
(Spinnin’)
Spinnin’ while my hands up
Then I’m tippin’ all my hands up
Spinnin’, I’m spinnin’, I’m spinnin’ while my hands up
I’m Spinnin’, I’m spinnin’, I’m spinnin’ while my hands up
(Drank)

The clip alters from the terrace, bathroom, to the bedroom as more young women appear. Saussure insisted on the methodical nature of language; “Language is a structure, a functioning whole in which the different parts are determined by one another” (Course in General Linguistics p. 9). To individuals whom the linguistic study of this visal-interperetation may not be recognize this terminology the sound-image and mental representations manifests itself into their cognitive representation of the act of twerking in connection with Beyoncé 7/11 music video.

In the case of this qualitative study my interest in the study of this influential music-video begins to deepen with the study. I notice that by understanding the origins of the semiotics in the linguistic science of Mrs. Carters jargon I begin to gesture as she does, sway my hips enjoying her influence on myself. Theoretically, this begins to feel as a naturally expressive representation of feminism.

Beyoncé is joined by a group of young women dressed similarly in a choreographed dance in the hallway, balcony, and bathroom. The ladies are adorned in male underwear wearing little clothing with minimal makeup. Furthermore, they are twerking with one-another in the bathroom as Beyoncé continues to sing the following verse.

[Bridge]
Hold that cup like alcohol, oh let go like alcohol
Hold that cup like alcohol
Don’t you drop that alcohol
never drop that alcohol, never drop that alcohol
I know you thinkin’ about alcohol
I know I’m thinkin’ bout that alcohol

[Verse 2]
Man this here like rollin’ dice, man this here like rollin’ dice
Seven eleven, seven eleven, seven twice, man seven twice
Man it feel like rollin’ dice, man this feel like rollin’ dice
Man it feel like rollin’ dice
Seven twice, seven twice
Girl I’m tryna kick it with ya
Girl I’m tryna kick it with ya
Man I’m tryna kick it with ya
My feet up, I kick it with ya
Man I swear I kick it with ya
Girl I wanna kick it with ya
Man I know I kick it with ya
Yeah I spin around and I kick it with ya

The difference between language and noise is that noise does not communicate anything whereas language communicates meaning (Mangion, pg. 17). Beyoncé did not set out to change verbal communication nevertheless her slang-culture of rap, music-lingo has a fundamental contribution to semiotics. Meaning is constructed by the system of representation, it is constructed and fixed by a code, which sets up the correlation between our conceptual system and our language system in such a way that, every time (Hall, pg. 21) we think of Beyonce’s 7/11 music video the code tells us that in our culture that is, in our conceptual and language codes – these symbols are represented by this individuals innovative psychological communication.

[Outro]
Wave ya hands side to side
Wave ya hands side to side
Wave ya hands, to side, to side
Wave ya hands side to side
Ooh wee be-be freaky deaky
Think me see she pink bikini
Rock that groovy dye dashiki
Nefertiti, edges kinky
Sweatin’ out my blow out
Sweatin’ out my press
This trick about to go off
Mad cause I’m so fresh
Fresher than you
I’m fresher than you
Fresher than you, oh

As I continue to study this music-video the young women all have a red cup (which tells me this must be alcohol). I decide to pour myself a glass of wine since it only seems fair that I too would like to join in on this excitement. By invoking these simultaneous linguistic imprints my psyche this song begins to have a pleasant influence on me personally. There is a fixed social, cultural understanding that enables her music to be expressed universally. The emotion I personally began to accept from listening to these lyrics, in relation to the performance act of twerking begins to empower my ego. This may be a large number of explanations which include the powerful image of this beautiful woman. Having to identify with her did not seem so bad given that for a mere moment in time I felt reasonably symbolic as her captivating character.

In the last line of the video as Beyoncé is in a Zen like pose referencing Nefertiti this line Beyoncé articulates the following “this trick about to go off, mad cause I’m so fresh, fresher than you I’m fresher than you, fresher than you, oh”. In rap vernacular Beyoncé signifies that she is the unsurpassed entertainer as well as there is no one like her in a satirically selection of words.

Works Cited

Laclau, E., & Bevers, R. (1997). New reflections on the revolution of our time, p. 70-71; Why does difference matter, p. 234-238; Dominant ideology, hegemony and cultural negotiation, p.347-348. London: Sage, in association with The Open University.

(n.d.). Retrieved from http://genius.com/Beyonce-7-11-lyrics

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Uncategorized

Three Quick Customization Ideas For Your Blog

Originally posted on The Daily Post:

Looking to add a few custom tweaks to your blog? Interested in simple ways to personalize your site? Read on.

Display a Text Widget for updates

In the first Declutter Your Prose post, we suggested avoiding phrases like “Sorry for my absence, but I’ve been…” Readers reiterated this suggestion in the second post of the series, saying you don’t have to apologize for not posting, or explain to readers where you’ve been.

Instead of diluting a post introduction with this information, consider adding a Text Widget to the top of your sidebar for updates, like a “Where am I?” blurb for travel writers or a “What I’m reading now” message for book bloggers. You can use this space for general news or specific details about a project, upcoming event, and more. Screen Shot 2014-09-04 at 5.37.42 PM

Get started: Go to Appearance → Widgets, drag the Text Widget to the area where you’d like it to appear…

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Health

Be-Active Brace (Reveiw)

I have suffered from lower back pain for the past 2 ½ years. This began on & off for some time gradually gaining momentum. At first I assumed it was my mattress since I had my mattress for some time. I went ahead & purchased a new mattress after many months of complaints. In the beginning it took a some time to get comfortable to my Serta foam mattress than it was heavenly. However, my lower back pain came back with vitality this time around the pain was excruciating down my lower my left leg. It would pulse at down my back as though I was being stabbed with a dozen knives. At this time in my life I was taking Advil by the handful than moved towards stronger prescription medication. You ask why I did not see a Doctor? Well, in between a job change, my undergrad degree, family life and a dozen other reasons I just did not. I do plan on nevertheless, I came across the Be-Active leg brace at Bed Bath & Beyond.

I did not think much of it just assumed it was one of those gimmick’s and thought to myself…”If it doesn’t work I can just return it”. With anticipation I took it home quickly breezed through the instructions and per the instructions I inserted the Be-Active brace with the L facing up (for LEFT Side) up my left leg. Within a few minutes I felt a change I immediately bent forward to touch the ground. Now, I am very flexible and normally I can touch the ground with my palms though, with this pain I’ve had the past few years it would be an exhausting maneuver. The brace has a small circle in the back that aligns with your calf and this helps ease the nerve (sciatica) that puts the strain on your lower back.

Since, I have had the Be-Active leg brace on (Saturday, September 13, 2014) I have taken it off a few times and especially when I shower. I have jogged, worked-out, played with my cousins, went to the market, went to work, and even went to sleep with it on. I won’t say the brace is a miracle worker on my aching back however I can feel a 80% difference in my mood & behavior since using this awesome product. I have recommended this great product to family & friends and I highly recommend anyone else whom has interest yet is hesitant about it. You can find this product online by Google-ing Be-Active brace or like I did at Bed Bath & Beyond.

Be Active Brace

-Ani

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Uncategorized

The Tassel Was Worth The Hassle!

Hello,

9c52cc21c6af0fac68966f81da251083

I recently graduated from CSULA & since my degree was a Bachelor of Communications with an Option in Organizational Communication and Public Relations. I thought the best way to announce my commencement would be with an official press release to my fellow professors, friends, & family members.

I hope you enjoy.

PRESS RELEASE   PRESS RELEASE    PRESS RELEASE

CONTACT:

Ani Erem

Erem Enk. Public Relations

Tel: ###-###-#### Email: ##########                                                                  FOR IMMEDIATE RELEASE

The Tassel Was Worth The Hassle!

Public Relations Practitioner graduates from California State University of Los Angeles!

Los Angeles, California – Ani Erem of daughter of (Dads Name) and (Moms Name), was awarded the Degree of Bachelor of Communications with an Option in Organizational Communication and Public Relations from California State University of Los Angeles. Ani Erem received her degree from the College of Arts and Letters on March 22, 2014. With enthusiasm Ani Erem will join her fellow classmates and friends for commencement at the University’s Commencement ceremony on Saturday, June 14, 2014 at the Reeder Field.

Ani Erem will automatically become a member of the California State University of Los Angeles Alumni Association upon commencement, will retain a lifelong link with the University as a graduate.  She will receive recognition alongside hundreds of other students from the College of Arts and Letters and their families. Ani Erem joins more than hundreds of graduates who have received degrees from the California State University of Los Angeles since the University establishment in 1947.

With the influence of her community college Professor Josh Miller, Ani Erem was tenacious in her academics to pursue a degree she was passionate about. Ani Erem, stated in her M.A statement, “My passion for communication studies was introduced during my time in community college with a young professor whom encouraged me to join the speech and debate team. I knew I enjoyed speaking that wasn’t a surprise considering all through my grade school years I was continuously a nuisance for talking during class.”

Ani Erem was awarded a position with University’s graduate program for a Masters of Arts in Communication Studies for the fall 2014 semester. Kamran Afary, her academic professor in the Department of Communications, said: “It was a pleasure to be Ani’s professor. She is a pleasant young woman and I with joy recommended Ani for the Masters of Arts program. I wish her all the best with her further studies.”

Graduating from college has been a life-long dream for Ani Erem she would like to show gratitude to those individuals whom guided her with compassion and perseverance. Professors Robert Allen, Daniel Atwater, Mylen Yamamoto, Dr. Chunsheng Bai, Dr. Kevin Basske, Dr. David Olsen, Dr. Mohammed Auwal, Dr. Kate Kurtin and administrative personal Suzanne Gaylean. Ani Erem said: “I am a strong, self-reliant individual who is willing to stand apart from the crowd and act according to my own beliefs and convictions. Self-sufficient and independent, I am not easily swayed from the path that I set for myself. Lastly, I would like thank my parents Armen & Karine for their continued support.”

(MORE)

ABOUT CSULA

California State University, Los Angeles (Cal State LA or CSULA) is a public comprehensive university, part of the 23 campus California State University (CSU) system. The campus is located in the eastern region of Los Angeles, California, United States, in the University Hills district, facing the San Gabriel Mountains, at the center of Los Angeles metropolitan area just five miles (8 km) east of Downtown Los Angeles.  The Communication major at Cal State LA offers opportunities for a comprehensive study of human communication as it pertains to the dynamics of individual, social, and civic life.  We offer an undergraduate program leading to a Bachelor of Arts (B.A.) degree in Communication, with options to concentrate in Interpersonal CommunicationOrganizational Communication and Public RelationsSocial Change and Rhetoric, or Performance Studies.  The undergraduate program is designed to meet the needs of students who plan to join the workforce and those who intend to pursue graduate education.  It offers a variety of courses that focus on the rhetorical, cultural, relational, political, organizational, performative, and aesthetic dimensions of human interaction.

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CONTACT:

Ani Erem

Erem Enk. Public Relations

Tel: ###-###-#### Email: ##########

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Fashion

Hermes Armenian Alphabet Scarf

This was such inspiring news I had to share. I am a very proud Armenian.

PARIS—The legendary luxury brand Hermès last week unveiled a new scarf featuring the Armenian Alphabet to mark the 25th anniversary of the establishment of the Protestant-France-Armenia Solidarity (SFPA) and to be used for fund-raising for the charity’s efforts in Armenia, reported Jean Eckian of Nouvelle d’Armenie.
Hermès’s artistic director Pierre-Alexis Dumas unveiled the fashion house’s signature silk scarf, called “Lettres d’Erevan,” at an event at Petrossian Paris. Designed by Karen Pétrossian, the Armenian Alphabet scarf honors Mesrob Mashtots, creator of the Armenian alphabet.

The proceeds from the sale of this exclusive, limited edition creation will go toward humanitarian and cultural activities of SFPA in Armenia. The organization was founded in April 1990 after the 1988 earthquake in Spitak.

SFPA President Janik Manissian thanked Hermès and designer Karen Petrossian for the creating and producing this unique and said the scarf will “support a very important and critical humanitarian effort.”This is the second time that Hermès is supporting SFPA. It created another Armenian-themed scarf, Les Jardins d’Armenie (Gardens of Armenia), a decade ago.

“I’m charmed by the culture and perseverance of a nation that has undergone thousands of years of trials and tribulations,” Pierre Alexis Duma said.

The scarves will go on sale in April 2015 for 330 euros ($426).
Several French celebrities and press representatives were present at the event. Also attending the event were Armenia’s Ambassador to France Vigen Chitedjyan, Representative of the Nagorno-Karabakh Republic in France Hovhannes Gevorkyan, Primate of the Armenian Apostolic Church of France Bishop Norvan Zakarian, and Valerie Toranian, managing editor of Elle magazine in Paris.

Hermes Armenian Alphabet Scarf

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