Instagram

7 instagram don’ts you’re definitely doing by Crista Funk

I absolutely love this article by Crista Funk!

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1. bleeding the feed

I’m leading strong here, because this one actually makes me exhale in anguish every time I see it. Unless you’re at a live event and giving people a first hand look at what’s up, DO NOT post more than one picture per hour. Posting all throughout the day won’t hurt your engagement, but back to back Instagrams within a few minutes of each other, major no-no. Posting multiples this close together cannibalizes your per post like potential because people are bombarded with content and will often only like 1 picture from the bunch. If you want a high engagement to follower ratio and don’t want  people to unsubscribe from your account, then cut it out.

2. not engaging

Throwing a cool pic up with a witty caption and then snobbishly waiting for devotees to follow is only part of the battle (and a little delusional, if you ask me). Like every other social network, if you’re not engaging with others on Instagram, then you’re using it wrong. Regramming, commenting and liking other people’s photos can earn you a great deal of followers if you’re not a household name already. There are a few golden rules when it comes to this that we’ll be sharing in the future.

3. not using hashtags

You want your account to look clean and like you’re not trying, right? That’s stupid. You are trying! You’re trying to get your name out there, get customers to buy your product or readers to obsess over your style. How do you think they’re going to find you if you don’t pop up in explore without the use of hashtags!? So yeah, use them. And guess what? You can’t use too many, so come up with specific ones (this is key) that relate to you and add them in a new comment below your caption.

4. using too many filters

Instagram offers 23 filters, but you definitely shouldn’t use the all. In fact, one or two is all you need. A cohesive account is a desirable one–if your content is going to differ a great deal, the least you can do is keep the tint of your images consistent. Cool hues, warm hues and stark contrasts rarely look good together when viewing your entire feed. Tons of awesome accounts skip Instagram’s filters all together and embrace photo apps like Afterlight and VSCO Cam to get the job done. You can also let the photo speak for itself by going the #nofilter route.

5. over-posting quotes

We love quotes. They’re huge on almost every social channel and inspire us to be better people. They are also overkill when they show up too often, that is unless your account is an inspirational message one. So if you want to use them and not muck up your account with different fonts on a million different backgrounds, set limits. Keep to one a week (or fewer) and either custom make them yourself or only post ones with the same font and similar color schemes.

6. not posting daily

All of these other don’ts aside, one of the worst things you can do is skip days between posts. Instagram was once an app for in-the-moment updates, but now more than ever that no longer is the case. It’s now a channel of promotion, which means many of those huge accounts you follow have had their Instagram images banked days in advance. When you don’t post daily, people forget about you–or worse, you stop appearing in their feed. Don’t let them miss future posts!

7. not thinking outside the box

All too often we play it safe, but when you’re building your Instagram you want to be someone who is a little risky or covers a niche that isn’t saturated. I’ve definitely gotten bored with my feed at times because too many people I follow all post similar content. The trick is to diversify, try new things, create a unique angle–it could be color palette or style. People like Michelle Phan and brands like Hatsu Tea do a great job of making their feed look cohesive and truly original when you scroll through the tiles. You don’t have to go this far, just don’t be afraid to try something you’re not already seeing.

Social-Media is your image…

One thing I have noticed with individuals whom try to differentiate themselves with their brands is that this does not always work.  For example, when you are a jewelry designer you should definitely disengage your personal social media accounts with your professional. As much as you would like to share your personal photos, thoughts, experiences you need to separate the two so that you can contentedly cultivate your brand.

In some cases individuals are their own brand. In this case than as a social-media consumer we want to see more of you! For example, a talented makeup-artist as a consumer we constantly want to see what fascial products you are using, how you contour your cheeks, what particular hair styles you prefer, and even the brands you wear. For a social media consumer to constantly want to see what your brand is doing next it is essential that you provide them with the best quality photos, this includes maybe investing in a great camera.  Pictures do speak to us we are a culture of hungry photographers who want to share everything with our followers.

I highly recommend investing in a photo-light basically if you have a product you need to share with your followers a bright white table you can probably use something you have around the house/office. As long as your photos are clear & precise however, do not add any additional filters. No one is interested in the contrast changes; we just want to see the product clean as is. The best friend you can have in this case is a bright sunny day. You may add creative aspects with some fun flowers, or a Starbucks cup, add a cute pencil, or a hair-clip as long as your product is spotless & vibrant.

For those whom want to showcase models maybe at a financially appropriate price. Using a friend or colleague is the best way you can always offer them your services or gift them your product for their time spent. One important note I’d like to address is make sure they are comfortable with this project. Have them practice posing or just be natural. Sometimes models can look uncomfortable in images it is because they are! Make your model feel comfortable encourage them just to think of something pleasant or someone they admire.

Try & keep the postings to a minimum do not overdo it by spamming your followers feed with nonsense. Keep your political, religious, personal affiliations to your personal accounts. Do not forget that this is your trademark.

Most importantly connect your Facebook, Twitter, & Instagram. We have become a mobile generation & everything is at our fingertip’s with a click of a button we can easily access a multitude of outlets. Happy posting!

 

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-Ani