Mosturizer

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About a year ago I began to use Cetaphil Daily Facial Cleanser. I noticed a dramatic change in my skin. I have normal to oily skin and this cleanser was the best beauty choice I had made!

I use to use Clinique Dramatically Different Moisturizing Gel obviously not for cleansing, but as a moisturizer. And, unfortunately this was not helping my skin. The lotion was smooth but, it would irritate my skin. The most important thing I noticed in my years of using various facial cleansers, and moisturizers is to pay attention  when applying any creams, powders, scrubs. When your skin begins to turn flush-red this may be a red-flag. Even if this occurs for a few seconds do not disregard this.

I immediately changed my moisturizer to  Kheils Daily Moisturizer. This product actually worked for my skin. I use a small pea-sized amount on my temple, cheeks, and chin. I give it a few seconds to dry before applying my foundation. Note whenever using beauty products not every product on the market will benefit you. Many beauty bloggers, magazine publications shout at the top of their posts for buying a particular product well because, they are most likely being sponsored by the product.

One thing I have taken away from being in public relations is don’t be quick to  trust any post or editorial credit. Beauty editors are fabulous individuals whom try tons of products before posting about them. Once again not all things will work best for everyone. Some of us have dry cuticle’s, whereas others have dry cheeks. The best thing you as a consumer can do is try..test out products before settling for something you love.

-Ani

#WCW

#WCW

Woman Crush Wednesday, what is WCW?

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Woman Crush Wednesday!

Woman Crush Wednesday stands for a female crush you may have this can be a woman or women. In particular this is for an individual whom you look up to, whom you admire, respect, adorn, find beautiful in some shape or form. This is not necessarily a sexual connotation for a beautiful body or tight abs however there is nothing wrong with this.

In my opinion this is a fun way to give a shout out to a particular female whom you find empowering, beautiful, and most importantly a role model to you whether you may be a man or a woman. This is my first #WCW ever I have to admit I find many women across the globe inspiring however my first is going out to a talent whom melts my heart with her vocals. Bebe Rexha is by far a stunning young woman whom has worked with talented musicians in the industry. Bebe is Albanian-American born in Brooklyn, New York whom began her love for music at a bright young age.

Bebe is working on her debut album, and has already entered the studio with producers such as David GuettaFraser T Smith and Frequency, among others. On March 21, 2014, Bebe released her first single from her debut album, “I Can’t Stop Drinking About You“, via Warner Bros Records. Rexha also released “I’m Gonna Show You Crazy” on December 23, 2014 as the second single from her debut album. I look forward to watching this young beauties career sore in the coming years & most notably enjoying her music.

@ The Beauty Artist

Success is flare boiling inside of us for the individual whom craves to feed this hungry beast the universe will reward you gracefully. I have noticed amongst my lovely community of Armenian women success comes in different shapes, sizes & packages. I am personally a fond member of the social-media realm, blogger universe, and internet geek amongst the many individuals whom are glued to their cell-phones, laptops & tablets. Constantly finding new knacks to play with, practice, compile I will try anything for the sake of trying it. Most recently I have observed the phenomenal trend of talent make-up artist with the uproar of Instagram popularity these fabulous young women have not only gained a tremendous amount of followers they are successfully taken this passion for the “arts” (yes I consider this an art) and successfully turned this into a career path.

Predominantly speaking in this case young Armenian women have blossomed their skills into business opportunities, partnerships with various beauty & skincare brands in addition to launching their own make-up academies, beauty /skincare lines, one-on-one seminars, not only are they creating a path for themselves. They are humbly schooling others about their passion for beauty; their techniques for the trade, in addition introducing a new industry we could not have fathomed could be a successful path for many of us whom grew up with Armenian families. As young children we were encouraged to yes, of course follow our dreams, go to college, get a decent job, do what makes us happy etc. As children many of us were encouraged to become doctors, lawyers, engineers, so to visualize a career path as a child was envisioned for us by parents before we found or developed our own passion[s].

Maybe it was our Mothers, aunts, or cousins whom we had the advantage of adorning as youthful children. I know in fact that many of my talents came from studying my Mother & her sisters as they would dress for parties and family gatherings. Countless skills I established were from the women in my family embedded in me from a young age. Yes, talent is a gift not all are born with yet, you can achieve anything you wish by simple practice. Anything you want to achieve takes time, patience and hours of practice even the perfect smokey eye can be accomplished or the ever so exciting contour of the the nose.

This is not to say these career paths were not fine visions for our future nevertheless with the infinitely growing numbers of occupations available in the 21st century. Our Armenian parents were “old-school” for them a successful career was a prestigious representation not only of the individual but, of the family whom raised this person. See we are an extension of our families we hold our family names with dignity and pride. I’ll save this for another blog post for now my intention is to show my appreciation to these talented women who are contributing to society with chic magnetism.

I speak for all of your followers in saying we applaud you, we thank you and we wish you continued success in all your endeavors. They have paved a new wave of careers for aspiring young girls & even boys.

Please take a moment and follow some of these incredibly brilliant females. I for one follow many of their social-media platforms please excuse me if I missed anyone. This post is not in particular for the Armenian female but, for the women in this trade overall.

Love,

Ani E.

LILIT-3

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MAr

Vanity

  • Vanity Makeup
    • Instagram @VanityMakeup
    • Website/Email: VanityMUA@yahoo.com

Gor

  • GorAvetisyan (From Russia)
    • Instagram @Goar_Avetisyan

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LC

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Huda

so

  •  Sona
    • Instagram @BeautyBySona

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  • ChristinaKhachatryan
    • Instagram @Makeup_By_Christina

luv

  • Instagram @ILuvSarahII

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  • CrystalFlower
    • Instagram @C_Flower

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  • Linh Tran
    • Instagram @LinhTran70
    • Twitter: https://twitter.com/linhtranmakeup
beyonce-7-11-video

Semiosis of Beyonce Knowles Carter

Beyoncé Knowles is recognized for her beauty, iconic music; powerful display of feminism, marriage to famous a performer/entrepreneur in addition to several influential partnerships. Beyoncé is an influence to many folks from all across of the world. From every age bracket she is a symbol of power moreover the semiotics behind her brand are constantly deconstructed by the mass media.

Semiotics as defined in this paper can be represented by many diverse shapes, sizes, forms, and imagery. In pop-culture, these symbols are demonstrated to consumers through a wide-variety of communication which include visual, audio, as well as through text. The semiosis between the symbols in itself is what the adorning individual’s (i.e. consumers, fans etc.) hypersensationilze attracting attention to Beyoncé herself. Mrs. Carter (her married name) has taken the feminine characteristics of a wife; a mother, as well as a daughter aligned these symbols with independence, girl-power, as well as defied gender roles.

In a significant release of her song titled 7/11 following a tasteful yet liberating introduction to her album Mrs. Carter. Beyoncé identifies herself as a professional unlike any other in the industry with no release date, press, and media attention for an upcoming album Mrs. Carter was released simultaneously via social media outlets. This gained momentous attention within hours transcending her to music history. “Signs are organized into languages and it is the existence of common languages which enable us to translate our thoughts (concepts) into words, sounds or images, and then to use these, operating as a language, to express meanings and communicate thoughts to other people (Hall, pg. 18)”.

In a linguistic approach to Beyonce’s music video rendition of her song titled 7/11 the perception of the auditory impression can be derived from the entirety of the Mrs. Carter album. Saussure stated that the object of a study cannot be at the first to the view point in other words there are hidden messages behind the symbolism. The linguistic phenomena can be always found in different aspects in which are dependent on one another. The Mrs. Carter album is in my view a reference to her husband music mogul JayZ with numerous indications varying from lyrics, a lucrative tour together, music-videos featuring one another-a representation, the concept of them.

“Visual signs and images, even when they bear a close resemblance to the things to which they refer, are still signs: they carry meaning and thus have to be interpreted (Hall, pg. 19)”. The relationship these individuals have is no secret yet they bear an obvious conceptual relationship many admire.

“Drunk in Love” suggestion to the song 7/11 i.e. the lyrics

“No complaints from my body, so fluorescent under these lights/Boy, I’m drinking/Park it in my lot 7-11/I’m rubbing/If you scared, call that reverend.” We all speak, read and write the same English language yet the conceptual map of these words, combination of letters that Beyoncé Knowles Carter represents through a linguistic system of codes sets up the correlation between our conceptual system and the fixed code.

7/11 Music Video:

Beyoncé is dressed in animal print booty-shorts and a long-sleeve blue sweater with capitalized letters KALE across her chest. Her hair is in its natural state flowing free with little to less make-up on. As though she has just awoken in her hotel room standing outside on the balcony with what almost seems to appear to be a personal/home video. Examining this video for the first time I nod my head thinking this is a funny story only to continue to watch in anticipation. This appears to be a silly home video of some short as Beyoncé begins singing the lyrics to 7/11:

Bottom of Form

[Pre-Hook]
Shoulders sideways, smack it, smack it in the air
Legs movin’ side to side, smack it in the air
Legs movin’ side to side, smack you in the air
Shoulders sideways, smack it, smack it in the air
Smack it, smack it in the air
Legs movin’ side to side, smack it, smack it in the air
Smack it, smack it in the air

What seems to be a young lady enjoying herself on a hazy day the Beyoncé we as a culture have grown to love begins to emerge with hand gestures, swaying motions, the film alters scenes to a personal bathroom. Beyoncé is sat facing a chair wearing all white in a disorganized bathroom clinching her buttock muscles. This is considered the act of twerking she begins to twirl her leg, raise her hands up in a synchronic pattern in a distinction of parole, the act of speech i.e. referencing to her voluptuous worldly goods in an underlying language of symbols.

[Hook]
Wave your hands side to side, put it in the air
Wave your hands side to side, put it in the air
Clap, clap, clap like you don’t care
Smack that, clap, clap, clap, like you don’t care
(I know you care)

[Verse 1]
Clap, clap, clap, clap, clap it
Foot up, my foot up
Hold up now my foot up
I’m spinnin’ my foot up
Foot up yeah my foot up
I’m spinnin’ my foot up
Put my foot down yeah my hands up
My hands up, my hands up
(Flexin’)
Flexin’ while my hands up
My hands up, my hands up
I stand up with my hands up
Then I put up, my hands up
I put up, my hands up
I put up, my hands up
Then I’m spinnin’ all my hands up
(Spinnin’)
Spinnin’ while my hands up
(Spinnin’)
Spinnin’ while my hands up
(Spinnin’)
Spinnin’ while my hands up
Then I’m tippin’ all my hands up
Spinnin’, I’m spinnin’, I’m spinnin’ while my hands up
I’m Spinnin’, I’m spinnin’, I’m spinnin’ while my hands up
(Drank)

The clip alters from the terrace, bathroom, to the bedroom as more young women appear. Saussure insisted on the methodical nature of language; “Language is a structure, a functioning whole in which the different parts are determined by one another” (Course in General Linguistics p. 9). To individuals whom the linguistic study of this visal-interperetation may not be recognize this terminology the sound-image and mental representations manifests itself into their cognitive representation of the act of twerking in connection with Beyoncé 7/11 music video.

In the case of this qualitative study my interest in the study of this influential music-video begins to deepen with the study. I notice that by understanding the origins of the semiotics in the linguistic science of Mrs. Carters jargon I begin to gesture as she does, sway my hips enjoying her influence on myself. Theoretically, this begins to feel as a naturally expressive representation of feminism.

Beyoncé is joined by a group of young women dressed similarly in a choreographed dance in the hallway, balcony, and bathroom. The ladies are adorned in male underwear wearing little clothing with minimal makeup. Furthermore, they are twerking with one-another in the bathroom as Beyoncé continues to sing the following verse.

[Bridge]
Hold that cup like alcohol, oh let go like alcohol
Hold that cup like alcohol
Don’t you drop that alcohol
never drop that alcohol, never drop that alcohol
I know you thinkin’ about alcohol
I know I’m thinkin’ bout that alcohol

[Verse 2]
Man this here like rollin’ dice, man this here like rollin’ dice
Seven eleven, seven eleven, seven twice, man seven twice
Man it feel like rollin’ dice, man this feel like rollin’ dice
Man it feel like rollin’ dice
Seven twice, seven twice
Girl I’m tryna kick it with ya
Girl I’m tryna kick it with ya
Man I’m tryna kick it with ya
My feet up, I kick it with ya
Man I swear I kick it with ya
Girl I wanna kick it with ya
Man I know I kick it with ya
Yeah I spin around and I kick it with ya

The difference between language and noise is that noise does not communicate anything whereas language communicates meaning (Mangion, pg. 17). Beyoncé did not set out to change verbal communication nevertheless her slang-culture of rap, music-lingo has a fundamental contribution to semiotics. Meaning is constructed by the system of representation, it is constructed and fixed by a code, which sets up the correlation between our conceptual system and our language system in such a way that, every time (Hall, pg. 21) we think of Beyonce’s 7/11 music video the code tells us that in our culture that is, in our conceptual and language codes – these symbols are represented by this individuals innovative psychological communication.

[Outro]
Wave ya hands side to side
Wave ya hands side to side
Wave ya hands, to side, to side
Wave ya hands side to side
Ooh wee be-be freaky deaky
Think me see she pink bikini
Rock that groovy dye dashiki
Nefertiti, edges kinky
Sweatin’ out my blow out
Sweatin’ out my press
This trick about to go off
Mad cause I’m so fresh
Fresher than you
I’m fresher than you
Fresher than you, oh

As I continue to study this music-video the young women all have a red cup (which tells me this must be alcohol). I decide to pour myself a glass of wine since it only seems fair that I too would like to join in on this excitement. By invoking these simultaneous linguistic imprints my psyche this song begins to have a pleasant influence on me personally. There is a fixed social, cultural understanding that enables her music to be expressed universally. The emotion I personally began to accept from listening to these lyrics, in relation to the performance act of twerking begins to empower my ego. This may be a large number of explanations which include the powerful image of this beautiful woman. Having to identify with her did not seem so bad given that for a mere moment in time I felt reasonably symbolic as her captivating character.

In the last line of the video as Beyoncé is in a Zen like pose referencing Nefertiti this line Beyoncé articulates the following “this trick about to go off, mad cause I’m so fresh, fresher than you I’m fresher than you, fresher than you, oh”. In rap vernacular Beyoncé signifies that she is the unsurpassed entertainer as well as there is no one like her in a satirically selection of words.

Works Cited

Laclau, E., & Bevers, R. (1997). New reflections on the revolution of our time, p. 70-71; Why does difference matter, p. 234-238; Dominant ideology, hegemony and cultural negotiation, p.347-348. London: Sage, in association with The Open University.

(n.d.). Retrieved from http://genius.com/Beyonce-7-11-lyrics

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Hermes Armenian Alphabet Scarf

This was such inspiring news I had to share. I am a very proud Armenian.

PARIS—The legendary luxury brand Hermès last week unveiled a new scarf featuring the Armenian Alphabet to mark the 25th anniversary of the establishment of the Protestant-France-Armenia Solidarity (SFPA) and to be used for fund-raising for the charity’s efforts in Armenia, reported Jean Eckian of Nouvelle d’Armenie.
Hermès’s artistic director Pierre-Alexis Dumas unveiled the fashion house’s signature silk scarf, called “Lettres d’Erevan,” at an event at Petrossian Paris. Designed by Karen Pétrossian, the Armenian Alphabet scarf honors Mesrob Mashtots, creator of the Armenian alphabet.

The proceeds from the sale of this exclusive, limited edition creation will go toward humanitarian and cultural activities of SFPA in Armenia. The organization was founded in April 1990 after the 1988 earthquake in Spitak.

SFPA President Janik Manissian thanked Hermès and designer Karen Petrossian for the creating and producing this unique and said the scarf will “support a very important and critical humanitarian effort.”This is the second time that Hermès is supporting SFPA. It created another Armenian-themed scarf, Les Jardins d’Armenie (Gardens of Armenia), a decade ago.

“I’m charmed by the culture and perseverance of a nation that has undergone thousands of years of trials and tribulations,” Pierre Alexis Duma said.

The scarves will go on sale in April 2015 for 330 euros ($426).
Several French celebrities and press representatives were present at the event. Also attending the event were Armenia’s Ambassador to France Vigen Chitedjyan, Representative of the Nagorno-Karabakh Republic in France Hovhannes Gevorkyan, Primate of the Armenian Apostolic Church of France Bishop Norvan Zakarian, and Valerie Toranian, managing editor of Elle magazine in Paris.

Hermes Armenian Alphabet Scarf

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Social-Media is your image…

One thing I have noticed with individuals whom try to differentiate themselves with their brands is that this does not always work.  For example, when you are a jewelry designer you should definitely disengage your personal social media accounts with your professional. As much as you would like to share your personal photos, thoughts, experiences you need to separate the two so that you can contentedly cultivate your brand.

In some cases individuals are their own brand. In this case than as a social-media consumer we want to see more of you! For example, a talented makeup-artist as a consumer we constantly want to see what fascial products you are using, how you contour your cheeks, what particular hair styles you prefer, and even the brands you wear. For a social media consumer to constantly want to see what your brand is doing next it is essential that you provide them with the best quality photos, this includes maybe investing in a great camera.  Pictures do speak to us we are a culture of hungry photographers who want to share everything with our followers.

I highly recommend investing in a photo-light basically if you have a product you need to share with your followers a bright white table you can probably use something you have around the house/office. As long as your photos are clear & precise however, do not add any additional filters. No one is interested in the contrast changes; we just want to see the product clean as is. The best friend you can have in this case is a bright sunny day. You may add creative aspects with some fun flowers, or a Starbucks cup, add a cute pencil, or a hair-clip as long as your product is spotless & vibrant.

For those whom want to showcase models maybe at a financially appropriate price. Using a friend or colleague is the best way you can always offer them your services or gift them your product for their time spent. One important note I’d like to address is make sure they are comfortable with this project. Have them practice posing or just be natural. Sometimes models can look uncomfortable in images it is because they are! Make your model feel comfortable encourage them just to think of something pleasant or someone they admire.

Try & keep the postings to a minimum do not overdo it by spamming your followers feed with nonsense. Keep your political, religious, personal affiliations to your personal accounts. Do not forget that this is your trademark.

Most importantly connect your Facebook, Twitter, & Instagram. We have become a mobile generation & everything is at our fingertip’s with a click of a button we can easily access a multitude of outlets. Happy posting!

 

Social-Media-3-copy

-Ani

 

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Street Style

Top: H&M
Skirt: Zara
Shoes: Carlos Santana
Earrings: BeBe

You can easily switch up your style by incorporating some new pieces with some old ones. Here is something fun & easy I put together for a night out with my girlfriends.
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The Armenian-Woman

With the over-flow of influential bloggers we have become absorbed in this world of social-media-celebrities. From our Myspace days to Twitter and Instagram our world has become sort of chaotic. Although, I am very thankful for some of these lovely individuals for their makeup-tutorials of how to do the perfect cat-eye, or how to contour my cheeks, to the very inspirational fashion tips, and lets not forget the DIY projects. I love social-media just as much as the next person.

What in the world did we do before the internet? The internet has assisted many of us in personal life, as well as our professional. Numerous individuals I know established careers thanks to the help of Instagram. As the saying goes “A picture is worth a thousands words” we can now showcase our talents or just narcissistically post photos of ourselves. With the assistance of telecommunications we are able to connect with individuals from all around the world. Assist in teaching someone a new talent from threading their eyebrows, to the perfect bow-tie, lets not forget the beautiful ombre cake!

I have tried abundant times to re-frame my blog for a fashion savvy setting however, every time I try something comes up. And, no its not because it was not the perfect lay-out however, it had a lot to do with my personal appearance. As you know I am Armenian, I have curves I have long-luscious-thick hair not to mention an irritable personality whom hates humidity. As a result as many times as I have tried to take photos like my favorite fashion bloggers I just wanted to rip off my clothes & jump into a pool. I truly admire their sense of style, I follow their tips on how to mix prints, colors, wear my boyfriend jeans nonetheless, I circle back to the this thought in my mind “I am Armenian and, honey this is not for you”.  My darling Aimee Song whom has impeccable taste, astonishing beauty, I truly admire because I cannot just dab on a little bit of lipstick and stand in front of a palm tree looking fabulous. Now, don’t misconstrue why I cannot. Its not that I wont its just that once more time “I am Armenian and, honey this is not for you”.

What do I mean? Now, if you were Armenian you may understand where I am coming from. I grew up with a younger brother I had no sisters. My Mother was very strict never let me wear makeup, nail polish, nor color my hair. I had my aunt Lucy whom I admired dearly Lucy was 19 when she came to live with us here in the states. I would watch Lucy put her makeup on, comb her hair, clandestinely go through her closet for the reason that, I wanted to dress like her. As years past and I became of age my Mother eventually allowed me to wear nail polish, use mascara, along with other beauty products. I eventually understood her choices & I respect her strict upbringing.

Now, when I say “I am Armenian and, honey this is not for you” what I am trying to articulate is that I really enjoy taking the time to apply my makeup, choose my outfits, curl my hair, furthermore that Armenian women unfortunately cannot get ready in 15 minutes. For us this is our run-way show, we need to have the utmost faultless attire, on point lighting, structured pose, in addition to the ideal makeup preference. It is a shame you cannot jump through the image and smell our choice of perfume. I truly admire the woman whom is effortless yet still looks phenomenal however, being an Armenian woman is fabulous in its own.

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