beyonce-7-11-video
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Semiosis of Beyonce Knowles Carter

Beyoncé Knowles is recognized for her beauty, iconic music; powerful display of feminism, marriage to famous a performer/entrepreneur in addition to several influential partnerships. Beyoncé is an influence to many folks from all across of the world. From every age bracket she is a symbol of power moreover the semiotics behind her brand are constantly deconstructed by the mass media.

Semiotics as defined in this paper can be represented by many diverse shapes, sizes, forms, and imagery. In pop-culture, these symbols are demonstrated to consumers through a wide-variety of communication which include visual, audio, as well as through text. The semiosis between the symbols in itself is what the adorning individual’s (i.e. consumers, fans etc.) hypersensationilze attracting attention to Beyoncé herself. Mrs. Carter (her married name) has taken the feminine characteristics of a wife; a mother, as well as a daughter aligned these symbols with independence, girl-power, as well as defied gender roles.

In a significant release of her song titled 7/11 following a tasteful yet liberating introduction to her album Mrs. Carter. Beyoncé identifies herself as a professional unlike any other in the industry with no release date, press, and media attention for an upcoming album Mrs. Carter was released simultaneously via social media outlets. This gained momentous attention within hours transcending her to music history. “Signs are organized into languages and it is the existence of common languages which enable us to translate our thoughts (concepts) into words, sounds or images, and then to use these, operating as a language, to express meanings and communicate thoughts to other people (Hall, pg. 18)”.

In a linguistic approach to Beyonce’s music video rendition of her song titled 7/11 the perception of the auditory impression can be derived from the entirety of the Mrs. Carter album. Saussure stated that the object of a study cannot be at the first to the view point in other words there are hidden messages behind the symbolism. The linguistic phenomena can be always found in different aspects in which are dependent on one another. The Mrs. Carter album is in my view a reference to her husband music mogul JayZ with numerous indications varying from lyrics, a lucrative tour together, music-videos featuring one another-a representation, the concept of them.

“Visual signs and images, even when they bear a close resemblance to the things to which they refer, are still signs: they carry meaning and thus have to be interpreted (Hall, pg. 19)”. The relationship these individuals have is no secret yet they bear an obvious conceptual relationship many admire.

“Drunk in Love” suggestion to the song 7/11 i.e. the lyrics

“No complaints from my body, so fluorescent under these lights/Boy, I’m drinking/Park it in my lot 7-11/I’m rubbing/If you scared, call that reverend.” We all speak, read and write the same English language yet the conceptual map of these words, combination of letters that Beyoncé Knowles Carter represents through a linguistic system of codes sets up the correlation between our conceptual system and the fixed code.

7/11 Music Video:

Beyoncé is dressed in animal print booty-shorts and a long-sleeve blue sweater with capitalized letters KALE across her chest. Her hair is in its natural state flowing free with little to less make-up on. As though she has just awoken in her hotel room standing outside on the balcony with what almost seems to appear to be a personal/home video. Examining this video for the first time I nod my head thinking this is a funny story only to continue to watch in anticipation. This appears to be a silly home video of some short as Beyoncé begins singing the lyrics to 7/11:

Bottom of Form

[Pre-Hook]
Shoulders sideways, smack it, smack it in the air
Legs movin’ side to side, smack it in the air
Legs movin’ side to side, smack you in the air
Shoulders sideways, smack it, smack it in the air
Smack it, smack it in the air
Legs movin’ side to side, smack it, smack it in the air
Smack it, smack it in the air

What seems to be a young lady enjoying herself on a hazy day the Beyoncé we as a culture have grown to love begins to emerge with hand gestures, swaying motions, the film alters scenes to a personal bathroom. Beyoncé is sat facing a chair wearing all white in a disorganized bathroom clinching her buttock muscles. This is considered the act of twerking she begins to twirl her leg, raise her hands up in a synchronic pattern in a distinction of parole, the act of speech i.e. referencing to her voluptuous worldly goods in an underlying language of symbols.

[Hook]
Wave your hands side to side, put it in the air
Wave your hands side to side, put it in the air
Clap, clap, clap like you don’t care
Smack that, clap, clap, clap, like you don’t care
(I know you care)

[Verse 1]
Clap, clap, clap, clap, clap it
Foot up, my foot up
Hold up now my foot up
I’m spinnin’ my foot up
Foot up yeah my foot up
I’m spinnin’ my foot up
Put my foot down yeah my hands up
My hands up, my hands up
(Flexin’)
Flexin’ while my hands up
My hands up, my hands up
I stand up with my hands up
Then I put up, my hands up
I put up, my hands up
I put up, my hands up
Then I’m spinnin’ all my hands up
(Spinnin’)
Spinnin’ while my hands up
(Spinnin’)
Spinnin’ while my hands up
(Spinnin’)
Spinnin’ while my hands up
Then I’m tippin’ all my hands up
Spinnin’, I’m spinnin’, I’m spinnin’ while my hands up
I’m Spinnin’, I’m spinnin’, I’m spinnin’ while my hands up
(Drank)

The clip alters from the terrace, bathroom, to the bedroom as more young women appear. Saussure insisted on the methodical nature of language; “Language is a structure, a functioning whole in which the different parts are determined by one another” (Course in General Linguistics p. 9). To individuals whom the linguistic study of this visal-interperetation may not be recognize this terminology the sound-image and mental representations manifests itself into their cognitive representation of the act of twerking in connection with Beyoncé 7/11 music video.

In the case of this qualitative study my interest in the study of this influential music-video begins to deepen with the study. I notice that by understanding the origins of the semiotics in the linguistic science of Mrs. Carters jargon I begin to gesture as she does, sway my hips enjoying her influence on myself. Theoretically, this begins to feel as a naturally expressive representation of feminism.

Beyoncé is joined by a group of young women dressed similarly in a choreographed dance in the hallway, balcony, and bathroom. The ladies are adorned in male underwear wearing little clothing with minimal makeup. Furthermore, they are twerking with one-another in the bathroom as Beyoncé continues to sing the following verse.

[Bridge]
Hold that cup like alcohol, oh let go like alcohol
Hold that cup like alcohol
Don’t you drop that alcohol
never drop that alcohol, never drop that alcohol
I know you thinkin’ about alcohol
I know I’m thinkin’ bout that alcohol

[Verse 2]
Man this here like rollin’ dice, man this here like rollin’ dice
Seven eleven, seven eleven, seven twice, man seven twice
Man it feel like rollin’ dice, man this feel like rollin’ dice
Man it feel like rollin’ dice
Seven twice, seven twice
Girl I’m tryna kick it with ya
Girl I’m tryna kick it with ya
Man I’m tryna kick it with ya
My feet up, I kick it with ya
Man I swear I kick it with ya
Girl I wanna kick it with ya
Man I know I kick it with ya
Yeah I spin around and I kick it with ya

The difference between language and noise is that noise does not communicate anything whereas language communicates meaning (Mangion, pg. 17). Beyoncé did not set out to change verbal communication nevertheless her slang-culture of rap, music-lingo has a fundamental contribution to semiotics. Meaning is constructed by the system of representation, it is constructed and fixed by a code, which sets up the correlation between our conceptual system and our language system in such a way that, every time (Hall, pg. 21) we think of Beyonce’s 7/11 music video the code tells us that in our culture that is, in our conceptual and language codes – these symbols are represented by this individuals innovative psychological communication.

[Outro]
Wave ya hands side to side
Wave ya hands side to side
Wave ya hands, to side, to side
Wave ya hands side to side
Ooh wee be-be freaky deaky
Think me see she pink bikini
Rock that groovy dye dashiki
Nefertiti, edges kinky
Sweatin’ out my blow out
Sweatin’ out my press
This trick about to go off
Mad cause I’m so fresh
Fresher than you
I’m fresher than you
Fresher than you, oh

As I continue to study this music-video the young women all have a red cup (which tells me this must be alcohol). I decide to pour myself a glass of wine since it only seems fair that I too would like to join in on this excitement. By invoking these simultaneous linguistic imprints my psyche this song begins to have a pleasant influence on me personally. There is a fixed social, cultural understanding that enables her music to be expressed universally. The emotion I personally began to accept from listening to these lyrics, in relation to the performance act of twerking begins to empower my ego. This may be a large number of explanations which include the powerful image of this beautiful woman. Having to identify with her did not seem so bad given that for a mere moment in time I felt reasonably symbolic as her captivating character.

In the last line of the video as Beyoncé is in a Zen like pose referencing Nefertiti this line Beyoncé articulates the following “this trick about to go off, mad cause I’m so fresh, fresher than you I’m fresher than you, fresher than you, oh”. In rap vernacular Beyoncé signifies that she is the unsurpassed entertainer as well as there is no one like her in a satirically selection of words.

Works Cited

Laclau, E., & Bevers, R. (1997). New reflections on the revolution of our time, p. 70-71; Why does difference matter, p. 234-238; Dominant ideology, hegemony and cultural negotiation, p.347-348. London: Sage, in association with The Open University.

(n.d.). Retrieved from http://genius.com/Beyonce-7-11-lyrics

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Fashion

Hermes Armenian Alphabet Scarf

This was such inspiring news I had to share. I am a very proud Armenian.

PARIS—The legendary luxury brand Hermès last week unveiled a new scarf featuring the Armenian Alphabet to mark the 25th anniversary of the establishment of the Protestant-France-Armenia Solidarity (SFPA) and to be used for fund-raising for the charity’s efforts in Armenia, reported Jean Eckian of Nouvelle d’Armenie.
Hermès’s artistic director Pierre-Alexis Dumas unveiled the fashion house’s signature silk scarf, called “Lettres d’Erevan,” at an event at Petrossian Paris. Designed by Karen Pétrossian, the Armenian Alphabet scarf honors Mesrob Mashtots, creator of the Armenian alphabet.

The proceeds from the sale of this exclusive, limited edition creation will go toward humanitarian and cultural activities of SFPA in Armenia. The organization was founded in April 1990 after the 1988 earthquake in Spitak.

SFPA President Janik Manissian thanked Hermès and designer Karen Petrossian for the creating and producing this unique and said the scarf will “support a very important and critical humanitarian effort.”This is the second time that Hermès is supporting SFPA. It created another Armenian-themed scarf, Les Jardins d’Armenie (Gardens of Armenia), a decade ago.

“I’m charmed by the culture and perseverance of a nation that has undergone thousands of years of trials and tribulations,” Pierre Alexis Duma said.

The scarves will go on sale in April 2015 for 330 euros ($426).
Several French celebrities and press representatives were present at the event. Also attending the event were Armenia’s Ambassador to France Vigen Chitedjyan, Representative of the Nagorno-Karabakh Republic in France Hovhannes Gevorkyan, Primate of the Armenian Apostolic Church of France Bishop Norvan Zakarian, and Valerie Toranian, managing editor of Elle magazine in Paris.

Hermes Armenian Alphabet Scarf

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Public Relations, Social Media

Social-Media is your image…

One thing I have noticed with individuals whom try to differentiate themselves with their brands is that this does not always work.  For example, when you are a jewelry designer you should definitely disengage your personal social media accounts with your professional. As much as you would like to share your personal photos, thoughts, experiences you need to separate the two so that you can contentedly cultivate your brand.

In some cases individuals are their own brand. In this case than as a social-media consumer we want to see more of you! For example, a talented makeup-artist as a consumer we constantly want to see what fascial products you are using, how you contour your cheeks, what particular hair styles you prefer, and even the brands you wear. For a social media consumer to constantly want to see what your brand is doing next it is essential that you provide them with the best quality photos, this includes maybe investing in a great camera.  Pictures do speak to us we are a culture of hungry photographers who want to share everything with our followers.

I highly recommend investing in a photo-light basically if you have a product you need to share with your followers a bright white table you can probably use something you have around the house/office. As long as your photos are clear & precise however, do not add any additional filters. No one is interested in the contrast changes; we just want to see the product clean as is. The best friend you can have in this case is a bright sunny day. You may add creative aspects with some fun flowers, or a Starbucks cup, add a cute pencil, or a hair-clip as long as your product is spotless & vibrant.

For those whom want to showcase models maybe at a financially appropriate price. Using a friend or colleague is the best way you can always offer them your services or gift them your product for their time spent. One important note I’d like to address is make sure they are comfortable with this project. Have them practice posing or just be natural. Sometimes models can look uncomfortable in images it is because they are! Make your model feel comfortable encourage them just to think of something pleasant or someone they admire.

Try & keep the postings to a minimum do not overdo it by spamming your followers feed with nonsense. Keep your political, religious, personal affiliations to your personal accounts. Do not forget that this is your trademark.

Most importantly connect your Facebook, Twitter, & Instagram. We have become a mobile generation & everything is at our fingertip’s with a click of a button we can easily access a multitude of outlets. Happy posting!

 

Social-Media-3-copy

-Ani

 

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Uncategorized

The Armenian-Woman

With the over-flow of influential bloggers we have become absorbed in this world of social-media-celebrities. From our Myspace days to Twitter and Instagram our world has become sort of chaotic. Although, I am very thankful for some of these lovely individuals for their makeup-tutorials of how to do the perfect cat-eye, or how to contour my cheeks, to the very inspirational fashion tips, and lets not forget the DIY projects. I love social-media just as much as the next person.

What in the world did we do before the internet? The internet has assisted many of us in personal life, as well as our professional. Numerous individuals I know established careers thanks to the help of Instagram. As the saying goes “A picture is worth a thousands words” we can now showcase our talents or just narcissistically post photos of ourselves. With the assistance of telecommunications we are able to connect with individuals from all around the world. Assist in teaching someone a new talent from threading their eyebrows, to the perfect bow-tie, lets not forget the beautiful ombre cake!

I have tried abundant times to re-frame my blog for a fashion savvy setting however, every time I try something comes up. And, no its not because it was not the perfect lay-out however, it had a lot to do with my personal appearance. As you know I am Armenian, I have curves I have long-luscious-thick hair not to mention an irritable personality whom hates humidity. As a result as many times as I have tried to take photos like my favorite fashion bloggers I just wanted to rip off my clothes & jump into a pool. I truly admire their sense of style, I follow their tips on how to mix prints, colors, wear my boyfriend jeans nonetheless, I circle back to the this thought in my mind “I am Armenian and, honey this is not for you”.  My darling Aimee Song whom has impeccable taste, astonishing beauty, I truly admire because I cannot just dab on a little bit of lipstick and stand in front of a palm tree looking fabulous. Now, don’t misconstrue why I cannot. Its not that I wont its just that once more time “I am Armenian and, honey this is not for you”.

What do I mean? Now, if you were Armenian you may understand where I am coming from. I grew up with a younger brother I had no sisters. My Mother was very strict never let me wear makeup, nail polish, nor color my hair. I had my aunt Lucy whom I admired dearly Lucy was 19 when she came to live with us here in the states. I would watch Lucy put her makeup on, comb her hair, clandestinely go through her closet for the reason that, I wanted to dress like her. As years past and I became of age my Mother eventually allowed me to wear nail polish, use mascara, along with other beauty products. I eventually understood her choices & I respect her strict upbringing.

Now, when I say “I am Armenian and, honey this is not for you” what I am trying to articulate is that I really enjoy taking the time to apply my makeup, choose my outfits, curl my hair, furthermore that Armenian women unfortunately cannot get ready in 15 minutes. For us this is our run-way show, we need to have the utmost faultless attire, on point lighting, structured pose, in addition to the ideal makeup preference. It is a shame you cannot jump through the image and smell our choice of perfume. I truly admire the woman whom is effortless yet still looks phenomenal however, being an Armenian woman is fabulous in its own.

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Uncategorized

A love like Carrie & Big

As I sit here listening to the eager four-beautiful women discuss all things female related. I cannot fathom my intial impressions of my first ever-watched episode(s) of Sex & the City. In theory many of us can relate to one of these four-women some even relate to all four. Whether it be their style, charisma, passion for life, enthusiasm for professional careers, or deep down yearning sensation for love. What Sex & the City has given young women all around the world is modern-day independent kick your Manolo Blahnik’s in the air don’t ever let a man define you attitude.

Relationships have become harder to untangle in this generation from experience. I can relate to Carrie & Big’s love. Most of have been there our first love we cannot seem to let go. We tend to fall back onto him/her because, well lets admit it. Its comfortable. Whether you may have had your first love in your early teen years, or in my case early twenties. There is a sense of relief not having to go through the stages of a relationship. The beginning awkward stage of dating, the middle comfort stage of getting to know one another, than comes the in-between nonsense and, lastly the one we all dislike the end.

I have come to respect my former significant other for a bond we have now better than we could have ever imagined. One of respect, love, and authentic friendship. However, now that I am in my late twenties I find that love has a different meaning than it did in my early twenties. Love, now is not that yearning desire to see the other person however, it is a clam soothing dance between to individuals who sway together rather than let the other lead.

My only problem with this generation is that many men & women have become lazy. Yes, down right lazy. With social media, modern day technology many have forgotten what it meant to actually court someone. Whether it be a man or a woman. This is in particular for the men. I remember when I first informed my Mother I was going on my first date. She was hesitate however, she informed me that if he opens the door for me he is a true gentleman. My Father on the other hand encouraged me to date so “I can tell the difference between a man & a boy”. See, he said “A man never lets his female companion pay for dinner”. We come from a strict Armenian background with traditional values which, I hold strongly even with my modern American ways.

Our generation seems to have preliminary interviews with one another much like a job interview in today’s market. You apply for a position via a social-media posting, you receive an email confirming a preliminary interview. Considering all the multiple applicants the employer(s) want to make sure they interview the most appropriate individuals for their job posting. You may or may not receive a phone interview. When, you pass this portion you receive your first interview. Than a second, or even a third to meet with the CEO or CFO. By the time you are hired the process has become a ball of fretfulness you wish you did not even click apply for.

This can be exhausting for both parties involved many of us don’t realize but, the lucky few fall in love with their dearest friends. We tend to get to comfortable within ourselves, our surroundings and most unquestionably with society. Men, get off your phones drive to see your significant other, open a damn door, put on a suit I promise you will look ever so dapper. The reason we love books like Fifty Shades of Grey isn’t only for the erotica. Christian Grey is the epitome of a woman’s enthrallment with a man. He wears a suit, is successful and knows how to court his lady. Next time you pick up your phone & text her (whomever she may be to you) ask yourself if you think she really wants to come over. Unless you have a candle-light dinner set, with an Epsom salt bath ready to massage her achy tired feet don’t bother wasting her time.

 

“I am someone who is looking for love. Real love. Ridiculous, inconvenient, consuming, can’t-live-without-each-other love.”

Carrie Bradshaw

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