I’m Gonna Show You Crazy

We all have war’s inside our minds one different from the other. Whether it is a personal matter or professional we are constantly finding things to pick at, change, make better, make smaller, and prove someone else wrong. Above all sometimes we need to see it from someone’s else’s perspective to realize we aren’t alone in this struggle. My current obsession has become Bebe Rexha’s music which helps me get through some good days & some not so good days. I generally have a good attitude about life however, sometimes we become overwhelmed by emotion & my release is music. I hope you enjoy her music as much as I am.

@ The Beauty Artist

Success is flare boiling inside of us for the individual whom craves to feed this hungry beast the universe will reward you gracefully. I have noticed amongst my lovely community of Armenian women success comes in different shapes, sizes & packages. I am personally a fond member of the social-media realm, blogger universe, and internet geek amongst the many individuals whom are glued to their cell-phones, laptops & tablets. Constantly finding new knacks to play with, practice, compile I will try anything for the sake of trying it. Most recently I have observed the phenomenal trend of talent make-up artist with the uproar of Instagram popularity these fabulous young women have not only gained a tremendous amount of followers they are successfully taken this passion for the “arts” (yes I consider this an art) and successfully turned this into a career path.

Predominantly speaking in this case young Armenian women have blossomed their skills into business opportunities, partnerships with various beauty & skincare brands in addition to launching their own make-up academies, beauty /skincare lines, one-on-one seminars, not only are they creating a path for themselves. They are humbly schooling others about their passion for beauty; their techniques for the trade, in addition introducing a new industry we could not have fathomed could be a successful path for many of us whom grew up with Armenian families. As young children we were encouraged to yes, of course follow our dreams, go to college, get a decent job, do what makes us happy etc. As children many of us were encouraged to become doctors, lawyers, engineers, so to visualize a career path as a child was envisioned for us by parents before we found or developed our own passion[s].

Maybe it was our Mothers, aunts, or cousins whom we had the advantage of adorning as youthful children. I know in fact that many of my talents came from studying my Mother & her sisters as they would dress for parties and family gatherings. Countless skills I established were from the women in my family embedded in me from a young age. Yes, talent is a gift not all are born with yet, you can achieve anything you wish by simple practice. Anything you want to achieve takes time, patience and hours of practice even the perfect smokey eye can be accomplished or the ever so exciting contour of the the nose.

This is not to say these career paths were not fine visions for our future nevertheless with the infinitely growing numbers of occupations available in the 21st century. Our Armenian parents were “old-school” for them a successful career was a prestigious representation not only of the individual but, of the family whom raised this person. See we are an extension of our families we hold our family names with dignity and pride. I’ll save this for another blog post for now my intention is to show my appreciation to these talented women who are contributing to society with chic magnetism.

I speak for all of your followers in saying we applaud you, we thank you and we wish you continued success in all your endeavors. They have paved a new wave of careers for aspiring young girls & even boys.

Please take a moment and follow some of these incredibly brilliant females. I for one follow many of their social-media platforms please excuse me if I missed anyone. This post is not in particular for the Armenian female but, for the women in this trade overall.


Ani E.





  • Vanity Makeup
    • Instagram @VanityMakeup
    • Website/Email:


  • GorAvetisyan (From Russia)
    • Instagram @Goar_Avetisyan









  •  Sona
    • Instagram @BeautyBySona


  • ChristinaKhachatryan
    • Instagram @Makeup_By_Christina


  • Instagram @ILuvSarahII


  • CrystalFlower
    • Instagram @C_Flower


  • Linh Tran
    • Instagram @LinhTran70
    • Twitter:

Hermes Armenian Alphabet Scarf

This was such inspiring news I had to share. I am a very proud Armenian.

PARIS—The legendary luxury brand Hermès last week unveiled a new scarf featuring the Armenian Alphabet to mark the 25th anniversary of the establishment of the Protestant-France-Armenia Solidarity (SFPA) and to be used for fund-raising for the charity’s efforts in Armenia, reported Jean Eckian of Nouvelle d’Armenie.
Hermès’s artistic director Pierre-Alexis Dumas unveiled the fashion house’s signature silk scarf, called “Lettres d’Erevan,” at an event at Petrossian Paris. Designed by Karen Pétrossian, the Armenian Alphabet scarf honors Mesrob Mashtots, creator of the Armenian alphabet.

The proceeds from the sale of this exclusive, limited edition creation will go toward humanitarian and cultural activities of SFPA in Armenia. The organization was founded in April 1990 after the 1988 earthquake in Spitak.

SFPA President Janik Manissian thanked Hermès and designer Karen Petrossian for the creating and producing this unique and said the scarf will “support a very important and critical humanitarian effort.”This is the second time that Hermès is supporting SFPA. It created another Armenian-themed scarf, Les Jardins d’Armenie (Gardens of Armenia), a decade ago.

“I’m charmed by the culture and perseverance of a nation that has undergone thousands of years of trials and tribulations,” Pierre Alexis Duma said.

The scarves will go on sale in April 2015 for 330 euros ($426).
Several French celebrities and press representatives were present at the event. Also attending the event were Armenia’s Ambassador to France Vigen Chitedjyan, Representative of the Nagorno-Karabakh Republic in France Hovhannes Gevorkyan, Primate of the Armenian Apostolic Church of France Bishop Norvan Zakarian, and Valerie Toranian, managing editor of Elle magazine in Paris.

Hermes Armenian Alphabet Scarf


Social-Media is your image…

One thing I have noticed with individuals whom try to differentiate themselves with their brands is that this does not always work.  For example, when you are a jewelry designer you should definitely disengage your personal social media accounts with your professional. As much as you would like to share your personal photos, thoughts, experiences you need to separate the two so that you can contentedly cultivate your brand.

In some cases individuals are their own brand. In this case than as a social-media consumer we want to see more of you! For example, a talented makeup-artist as a consumer we constantly want to see what fascial products you are using, how you contour your cheeks, what particular hair styles you prefer, and even the brands you wear. For a social media consumer to constantly want to see what your brand is doing next it is essential that you provide them with the best quality photos, this includes maybe investing in a great camera.  Pictures do speak to us we are a culture of hungry photographers who want to share everything with our followers.

I highly recommend investing in a photo-light basically if you have a product you need to share with your followers a bright white table you can probably use something you have around the house/office. As long as your photos are clear & precise however, do not add any additional filters. No one is interested in the contrast changes; we just want to see the product clean as is. The best friend you can have in this case is a bright sunny day. You may add creative aspects with some fun flowers, or a Starbucks cup, add a cute pencil, or a hair-clip as long as your product is spotless & vibrant.

For those whom want to showcase models maybe at a financially appropriate price. Using a friend or colleague is the best way you can always offer them your services or gift them your product for their time spent. One important note I’d like to address is make sure they are comfortable with this project. Have them practice posing or just be natural. Sometimes models can look uncomfortable in images it is because they are! Make your model feel comfortable encourage them just to think of something pleasant or someone they admire.

Try & keep the postings to a minimum do not overdo it by spamming your followers feed with nonsense. Keep your political, religious, personal affiliations to your personal accounts. Do not forget that this is your trademark.

Most importantly connect your Facebook, Twitter, & Instagram. We have become a mobile generation & everything is at our fingertip’s with a click of a button we can easily access a multitude of outlets. Happy posting!





The Armenian-Woman

With the over-flow of influential bloggers we have become absorbed in this world of social-media-celebrities. From our Myspace days to Twitter and Instagram our world has become sort of chaotic. Although, I am very thankful for some of these lovely individuals for their makeup-tutorials of how to do the perfect cat-eye, or how to contour my cheeks, to the very inspirational fashion tips, and lets not forget the DIY projects. I love social-media just as much as the next person.

What in the world did we do before the internet? The internet has assisted many of us in personal life, as well as our professional. Numerous individuals I know established careers thanks to the help of Instagram. As the saying goes “A picture is worth a thousands words” we can now showcase our talents or just narcissistically post photos of ourselves. With the assistance of telecommunications we are able to connect with individuals from all around the world. Assist in teaching someone a new talent from threading their eyebrows, to the perfect bow-tie, lets not forget the beautiful ombre cake!

I have tried abundant times to re-frame my blog for a fashion savvy setting however, every time I try something comes up. And, no its not because it was not the perfect lay-out however, it had a lot to do with my personal appearance. As you know I am Armenian, I have curves I have long-luscious-thick hair not to mention an irritable personality whom hates humidity. As a result as many times as I have tried to take photos like my favorite fashion bloggers I just wanted to rip off my clothes & jump into a pool. I truly admire their sense of style, I follow their tips on how to mix prints, colors, wear my boyfriend jeans nonetheless, I circle back to the this thought in my mind “I am Armenian and, honey this is not for you”.  My darling Aimee Song whom has impeccable taste, astonishing beauty, I truly admire because I cannot just dab on a little bit of lipstick and stand in front of a palm tree looking fabulous. Now, don’t misconstrue why I cannot. Its not that I wont its just that once more time “I am Armenian and, honey this is not for you”.

What do I mean? Now, if you were Armenian you may understand where I am coming from. I grew up with a younger brother I had no sisters. My Mother was very strict never let me wear makeup, nail polish, nor color my hair. I had my aunt Lucy whom I admired dearly Lucy was 19 when she came to live with us here in the states. I would watch Lucy put her makeup on, comb her hair, clandestinely go through her closet for the reason that, I wanted to dress like her. As years past and I became of age my Mother eventually allowed me to wear nail polish, use mascara, along with other beauty products. I eventually understood her choices & I respect her strict upbringing.

Now, when I say “I am Armenian and, honey this is not for you” what I am trying to articulate is that I really enjoy taking the time to apply my makeup, choose my outfits, curl my hair, furthermore that Armenian women unfortunately cannot get ready in 15 minutes. For us this is our run-way show, we need to have the utmost faultless attire, on point lighting, structured pose, in addition to the ideal makeup preference. It is a shame you cannot jump through the image and smell our choice of perfume. I truly admire the woman whom is effortless yet still looks phenomenal however, being an Armenian woman is fabulous in its own.


A love like Carrie & Big

As I sit here listening to the eager four-beautiful women discuss all things female related. I cannot fathom my intial impressions of my first ever-watched episode(s) of Sex & the City. In theory many of us can relate to one of these four-women some even relate to all four. Whether it be their style, charisma, passion for life, enthusiasm for professional careers, or deep down yearning sensation for love. What Sex & the City has given young women all around the world is modern-day independent kick your Manolo Blahnik’s in the air don’t ever let a man define you attitude.

Relationships have become harder to untangle in this generation from experience. I can relate to Carrie & Big’s love. Most of have been there our first love we cannot seem to let go. We tend to fall back onto him/her because, well lets admit it. Its comfortable. Whether you may have had your first love in your early teen years, or in my case early twenties. There is a sense of relief not having to go through the stages of a relationship. The beginning awkward stage of dating, the middle comfort stage of getting to know one another, than comes the in-between nonsense and, lastly the one we all dislike the end.

I have come to respect my former significant other for a bond we have now better than we could have ever imagined. One of respect, love, and authentic friendship. However, now that I am in my late twenties I find that love has a different meaning than it did in my early twenties. Love, now is not that yearning desire to see the other person however, it is a clam soothing dance between to individuals who sway together rather than let the other lead.

My only problem with this generation is that many men & women have become lazy. Yes, down right lazy. With social media, modern day technology many have forgotten what it meant to actually court someone. Whether it be a man or a woman. This is in particular for the men. I remember when I first informed my Mother I was going on my first date. She was hesitate however, she informed me that if he opens the door for me he is a true gentleman. My Father on the other hand encouraged me to date so “I can tell the difference between a man & a boy”. See, he said “A man never lets his female companion pay for dinner”. We come from a strict Armenian background with traditional values which, I hold strongly even with my modern American ways.

Our generation seems to have preliminary interviews with one another much like a job interview in today’s market. You apply for a position via a social-media posting, you receive an email confirming a preliminary interview. Considering all the multiple applicants the employer(s) want to make sure they interview the most appropriate individuals for their job posting. You may or may not receive a phone interview. When, you pass this portion you receive your first interview. Than a second, or even a third to meet with the CEO or CFO. By the time you are hired the process has become a ball of fretfulness you wish you did not even click apply for.

This can be exhausting for both parties involved many of us don’t realize but, the lucky few fall in love with their dearest friends. We tend to get to comfortable within ourselves, our surroundings and most unquestionably with society. Men, get off your phones drive to see your significant other, open a damn door, put on a suit I promise you will look ever so dapper. The reason we love books like Fifty Shades of Grey isn’t only for the erotica. Christian Grey is the epitome of a woman’s enthrallment with a man. He wears a suit, is successful and knows how to court his lady. Next time you pick up your phone & text her (whomever she may be to you) ask yourself if you think she really wants to come over. Unless you have a candle-light dinner set, with an Epsom salt bath ready to massage her achy tired feet don’t bother wasting her time.

“I am someone who is looking for love. Real love. Ridiculous, inconvenient, consuming, can’t-live-without-each-other love.”

Carrie Bradshaw


Karen Millen UK

We all have different gifts we are born with, some of us are not only talented we are blessed with multiple abilities. Many individuals can sing, act, dance, write poetry others are wonderful at the work they do. I find that the abilities you acquire growing up are not only learned traits they are talent. You may be an irascible individual but, with your years of experience working with different individuals you have skillfully become a patient person. Having had many years of experience working (since I was 14) I have had the pleasure of working with countless folks. My attitude towards work has always been the same from a young age. I enjoy a schedule; I like to have structure in my daily routine. I have many hats I wear (metaphorically speaking) one of which is with a brand called Karen Millen. Who is Karen Millen?

Karen Millen is a multi-national London born women’s designer. However, the actual Karen Millen sold the company some years ago to a larger corporation. The designs have stayed true to the original designer’s bold, classy, and tailored structure. Many women come to KM without any intention of purchasing a gown. I begin with informing them how the designs work, which material would best suit their figure, ask them several questions, and have them try on different dresses. My clients come out of the dressing room praising the designer as though Karen Millen herself took their measurements and like the Fairy Godmother (Salagadoola mechicka boola bibbidi-bobbidi-boo, Put ’em together and what have you got, bibbidi-bobbidi-boo).

I guess you can call me their Fairy Godmother! Karen Millen designs are phenomenal. I am not being a biased for the reason that I work for the brand. I have purchased several knits, dresses, trousers, and t-shirts which none have torn, lost their shape or original color. The one issue I have is with my jeans I am sorry to say; I adore them so much I tend to wear them to death. I have taken it upon myself to write faux press releases, bios, fact sheets, and put together the companies PR. It is very stimulating to see the dress you worked on with a stylist to acquire for a hit show such as Grey’s Anatomy, news segment, famous person or a magazine like the one below! In recent times, many of our designs have been seen on television shows, countless celebrities, and fashion bloggers like Aimee Song.

I am thrilled to be a part of a growing brand that truly speaks to women. Karen Millen is a world-renowned designer however its popularity is slowly growing in the U.S market. The brands flagship store is located in Century City, California in addition many pop-up concessions at Bloomingdale’s. You may also visit their second store in California located in San Francisco.



Hype Hair May 2014 KM (0) copyHype Hair May 2014 KM (1) copy SS copy


Rihanna at the CFDA Awards 2014

Congratulations to my colleague and friend Maria Salandra. Maria is a talented nail technician whom works with several celebrities’. For 25 years she has mastered  her craft traveling the U.S. Maria challenged herself to become a leading example in the nail care industry. As a celebrity manicurist Maria has worked on campaigns for Dr. Scholl’s; HBO’s hit show The Sopranos, in addition she has worked with celebrities like Kelly Ripa, Rachel McAdams, Julia Roberts, Julianna Moore, Christina Aguilera, and Jennifer Gardner. Maria has also been published for her work in multiple beauty publications.

Rihanna was honored  at the CFDA Awards as the 2014 Fashion Icon. At the Vogue -supported event, her sparkles were spectacular (230,000 Swarovski crystals are pretty impressive no matter how they’re presented), and her body was on full display.

I was delighted to hear Rihanna’s nails were from the OPI Brazil Collection, in Don’t Bossanova Me Around. My current position at my PR firm is to make sure celebrities’ like Rihannas are fitted even for their nails. Maria and I work together to obtain particular colors which Rihanna requests herself. I truly enjoy this small aspect of my job for the reason that; with the attention to detail of the nature of our work Rihanna’s nails dazzled as she did.

Congratulations to our scandalously-clad, fashion forward and oh-so talented RiRi we love working with you!


About Ani…



I would like to take this opportunity to thank you for finding my blog midst the world of so many influential individuals. I am a young Armenian-American adult whom is constantly seeking adventure. A little bit about me…Well, I believe that I am destined to be successful in whatever profession or occupation I choose. I am independent and innovative. I am individualistic and a born leader. I tend to have a bossy attitude and, I make sure that I have the respect I deserve. I look up to my subordinates and those whom I believe will benefit me in life. I am bold, meticulous and I am extremely pompous and overconfident. I believe that in life I have to be that way to achieve the recognition you want. I have a free and creative spirit. I love to socialize though I am irritable, and impatient at times.. I have the sole urge to love and be independent I desire attention and love authoritative power.  I am always ready to take initiative.

At heart I am modest and humble, and strive to be in the limelight or in a position of power. I have a sharp analytical mind, a keen eye for detail, I prefer to observe, dissect, and study life from a distance. I take pride in doing a job well. My skills develop day by day and expertise in technical knowledge and capability in some specialized area. Some would say I am a little to meticulous, for and can be extremely critical if everything is not done exactly the way I think it should be. Whether in my environment or in myself I tend to focus on the flaws, with a desire to improve, refine, and perfect. I am strictly factual, truthful, and scrupulously honest in my self-estimation.

Self-sufficient and independent, I am not easily swayed from the path that I set for myself. However, I tend to be proud and unwilling to ask for help when I need it. I have recharged my blog to share my experiences in life both professionally & personally. I hope that my blog influences young females to write their thoughts, share their experiences, and engage in prominent discussions. Where they can all learn from one another without putting each other down for one-another’s success. I like to share everything from quotes, photography, food, adventures, and most importantly the skills I have obtained in my young Armenian-American years as a woman.

With that said, I hope you enjoy my blog.