7 instagram don’ts you’re definitely doing by Crista Funk

I absolutely love this article by Crista Funk!

Click here!

1. bleeding the feed

I’m leading strong here, because this one actually makes me exhale in anguish every time I see it. Unless you’re at a live event and giving people a first hand look at what’s up, DO NOT post more than one picture per hour. Posting all throughout the day won’t hurt your engagement, but back to back Instagrams within a few minutes of each other, major no-no. Posting multiples this close together cannibalizes your per post like potential because people are bombarded with content and will often only like 1 picture from the bunch. If you want a high engagement to follower ratio and don’t want  people to unsubscribe from your account, then cut it out.

2. not engaging

Throwing a cool pic up with a witty caption and then snobbishly waiting for devotees to follow is only part of the battle (and a little delusional, if you ask me). Like every other social network, if you’re not engaging with others on Instagram, then you’re using it wrong. Regramming, commenting and liking other people’s photos can earn you a great deal of followers if you’re not a household name already. There are a few golden rules when it comes to this that we’ll be sharing in the future.

3. not using hashtags

You want your account to look clean and like you’re not trying, right? That’s stupid. You are trying! You’re trying to get your name out there, get customers to buy your product or readers to obsess over your style. How do you think they’re going to find you if you don’t pop up in explore without the use of hashtags!? So yeah, use them. And guess what? You can’t use too many, so come up with specific ones (this is key) that relate to you and add them in a new comment below your caption.

4. using too many filters

Instagram offers 23 filters, but you definitely shouldn’t use the all. In fact, one or two is all you need. A cohesive account is a desirable one–if your content is going to differ a great deal, the least you can do is keep the tint of your images consistent. Cool hues, warm hues and stark contrasts rarely look good together when viewing your entire feed. Tons of awesome accounts skip Instagram’s filters all together and embrace photo apps like Afterlight and VSCO Cam to get the job done. You can also let the photo speak for itself by going the #nofilter route.

5. over-posting quotes

We love quotes. They’re huge on almost every social channel and inspire us to be better people. They are also overkill when they show up too often, that is unless your account is an inspirational message one. So if you want to use them and not muck up your account with different fonts on a million different backgrounds, set limits. Keep to one a week (or fewer) and either custom make them yourself or only post ones with the same font and similar color schemes.

6. not posting daily

All of these other don’ts aside, one of the worst things you can do is skip days between posts. Instagram was once an app for in-the-moment updates, but now more than ever that no longer is the case. It’s now a channel of promotion, which means many of those huge accounts you follow have had their Instagram images banked days in advance. When you don’t post daily, people forget about you–or worse, you stop appearing in their feed. Don’t let them miss future posts!

7. not thinking outside the box

All too often we play it safe, but when you’re building your Instagram you want to be someone who is a little risky or covers a niche that isn’t saturated. I’ve definitely gotten bored with my feed at times because too many people I follow all post similar content. The trick is to diversify, try new things, create a unique angle–it could be color palette or style. People like Michelle Phan and brands like Hatsu Tea do a great job of making their feed look cohesive and truly original when you scroll through the tiles. You don’t have to go this far, just don’t be afraid to try something you’re not already seeing.

@ The Beauty Artist

Success is flare boiling inside of us for the individual whom craves to feed this hungry beast the universe will reward you gracefully. I have noticed amongst my lovely community of Armenian women success comes in different shapes, sizes & packages. I am personally a fond member of the social-media realm, blogger universe, and internet geek amongst the many individuals whom are glued to their cell-phones, laptops & tablets. Constantly finding new knacks to play with, practice, compile I will try anything for the sake of trying it. Most recently I have observed the phenomenal trend of talent make-up artist with the uproar of Instagram popularity these fabulous young women have not only gained a tremendous amount of followers they are successfully taken this passion for the “arts” (yes I consider this an art) and successfully turned this into a career path.

Predominantly speaking in this case young Armenian women have blossomed their skills into business opportunities, partnerships with various beauty & skincare brands in addition to launching their own make-up academies, beauty /skincare lines, one-on-one seminars, not only are they creating a path for themselves. They are humbly schooling others about their passion for beauty; their techniques for the trade, in addition introducing a new industry we could not have fathomed could be a successful path for many of us whom grew up with Armenian families. As young children we were encouraged to yes, of course follow our dreams, go to college, get a decent job, do what makes us happy etc. As children many of us were encouraged to become doctors, lawyers, engineers, so to visualize a career path as a child was envisioned for us by parents before we found or developed our own passion[s].

Maybe it was our Mothers, aunts, or cousins whom we had the advantage of adorning as youthful children. I know in fact that many of my talents came from studying my Mother & her sisters as they would dress for parties and family gatherings. Countless skills I established were from the women in my family embedded in me from a young age. Yes, talent is a gift not all are born with yet, you can achieve anything you wish by simple practice. Anything you want to achieve takes time, patience and hours of practice even the perfect smokey eye can be accomplished or the ever so exciting contour of the the nose.

This is not to say these career paths were not fine visions for our future nevertheless with the infinitely growing numbers of occupations available in the 21st century. Our Armenian parents were “old-school” for them a successful career was a prestigious representation not only of the individual but, of the family whom raised this person. See we are an extension of our families we hold our family names with dignity and pride. I’ll save this for another blog post for now my intention is to show my appreciation to these talented women who are contributing to society with chic magnetism.

I speak for all of your followers in saying we applaud you, we thank you and we wish you continued success in all your endeavors. They have paved a new wave of careers for aspiring young girls & even boys.

Please take a moment and follow some of these incredibly brilliant females. I for one follow many of their social-media platforms please excuse me if I missed anyone. This post is not in particular for the Armenian female but, for the women in this trade overall.


Ani E.





  • Vanity Makeup
    • Instagram @VanityMakeup
    • Website/Email:


  • GorAvetisyan (From Russia)
    • Instagram @Goar_Avetisyan









  •  Sona
    • Instagram @BeautyBySona


  • ChristinaKhachatryan
    • Instagram @Makeup_By_Christina


  • Instagram @ILuvSarahII


  • CrystalFlower
    • Instagram @C_Flower


  • Linh Tran
    • Instagram @LinhTran70
    • Twitter:

Social-Media is your image…

One thing I have noticed with individuals whom try to differentiate themselves with their brands is that this does not always work.  For example, when you are a jewelry designer you should definitely disengage your personal social media accounts with your professional. As much as you would like to share your personal photos, thoughts, experiences you need to separate the two so that you can contentedly cultivate your brand.

In some cases individuals are their own brand. In this case than as a social-media consumer we want to see more of you! For example, a talented makeup-artist as a consumer we constantly want to see what fascial products you are using, how you contour your cheeks, what particular hair styles you prefer, and even the brands you wear. For a social media consumer to constantly want to see what your brand is doing next it is essential that you provide them with the best quality photos, this includes maybe investing in a great camera.  Pictures do speak to us we are a culture of hungry photographers who want to share everything with our followers.

I highly recommend investing in a photo-light basically if you have a product you need to share with your followers a bright white table you can probably use something you have around the house/office. As long as your photos are clear & precise however, do not add any additional filters. No one is interested in the contrast changes; we just want to see the product clean as is. The best friend you can have in this case is a bright sunny day. You may add creative aspects with some fun flowers, or a Starbucks cup, add a cute pencil, or a hair-clip as long as your product is spotless & vibrant.

For those whom want to showcase models maybe at a financially appropriate price. Using a friend or colleague is the best way you can always offer them your services or gift them your product for their time spent. One important note I’d like to address is make sure they are comfortable with this project. Have them practice posing or just be natural. Sometimes models can look uncomfortable in images it is because they are! Make your model feel comfortable encourage them just to think of something pleasant or someone they admire.

Try & keep the postings to a minimum do not overdo it by spamming your followers feed with nonsense. Keep your political, religious, personal affiliations to your personal accounts. Do not forget that this is your trademark.

Most importantly connect your Facebook, Twitter, & Instagram. We have become a mobile generation & everything is at our fingertip’s with a click of a button we can easily access a multitude of outlets. Happy posting!





The Armenian-Woman

With the over-flow of influential bloggers we have become absorbed in this world of social-media-celebrities. From our Myspace days to Twitter and Instagram our world has become sort of chaotic. Although, I am very thankful for some of these lovely individuals for their makeup-tutorials of how to do the perfect cat-eye, or how to contour my cheeks, to the very inspirational fashion tips, and lets not forget the DIY projects. I love social-media just as much as the next person.

What in the world did we do before the internet? The internet has assisted many of us in personal life, as well as our professional. Numerous individuals I know established careers thanks to the help of Instagram. As the saying goes “A picture is worth a thousands words” we can now showcase our talents or just narcissistically post photos of ourselves. With the assistance of telecommunications we are able to connect with individuals from all around the world. Assist in teaching someone a new talent from threading their eyebrows, to the perfect bow-tie, lets not forget the beautiful ombre cake!

I have tried abundant times to re-frame my blog for a fashion savvy setting however, every time I try something comes up. And, no its not because it was not the perfect lay-out however, it had a lot to do with my personal appearance. As you know I am Armenian, I have curves I have long-luscious-thick hair not to mention an irritable personality whom hates humidity. As a result as many times as I have tried to take photos like my favorite fashion bloggers I just wanted to rip off my clothes & jump into a pool. I truly admire their sense of style, I follow their tips on how to mix prints, colors, wear my boyfriend jeans nonetheless, I circle back to the this thought in my mind “I am Armenian and, honey this is not for you”.  My darling Aimee Song whom has impeccable taste, astonishing beauty, I truly admire because I cannot just dab on a little bit of lipstick and stand in front of a palm tree looking fabulous. Now, don’t misconstrue why I cannot. Its not that I wont its just that once more time “I am Armenian and, honey this is not for you”.

What do I mean? Now, if you were Armenian you may understand where I am coming from. I grew up with a younger brother I had no sisters. My Mother was very strict never let me wear makeup, nail polish, nor color my hair. I had my aunt Lucy whom I admired dearly Lucy was 19 when she came to live with us here in the states. I would watch Lucy put her makeup on, comb her hair, clandestinely go through her closet for the reason that, I wanted to dress like her. As years past and I became of age my Mother eventually allowed me to wear nail polish, use mascara, along with other beauty products. I eventually understood her choices & I respect her strict upbringing.

Now, when I say “I am Armenian and, honey this is not for you” what I am trying to articulate is that I really enjoy taking the time to apply my makeup, choose my outfits, curl my hair, furthermore that Armenian women unfortunately cannot get ready in 15 minutes. For us this is our run-way show, we need to have the utmost faultless attire, on point lighting, structured pose, in addition to the ideal makeup preference. It is a shame you cannot jump through the image and smell our choice of perfume. I truly admire the woman whom is effortless yet still looks phenomenal however, being an Armenian woman is fabulous in its own.


I love…Social Media

I spend countless hours searching the net as many of us find ourselves immersed in. We browse through photos, quotes, recipes, even solutions. I realized something a few years ago that may have had a large impact on my social presence online. Many of my friends, family, colleagues are familiar with my social-butterfly personality. So, it was no surprise that when MySpace was introduced I was the first to create a profile. MySpace was a form of artistic space me to share my personality with others around the world. You were able to change colors, add fonts, and design particular backdrops that spoke to each and every one of us.

I was the queen of dissecting templates to attribute to my very own style. Having had no experience in computer programming I would spend countless hour’s online reading html programs. I was particularly fascinated by computer programmers. Even as a child I would spend hours in the computer lab of my elementary school. Taking apart computer wires, recording VHS tapes of Buffy the Vampire Slayer and music videos from The Box. Reminiscing on many of my childhood memories I am not surprised that my interest in technology only grew as I did.

Fascinated by this new social platform as many individuals around the world. I continually updated images, rearranged colors, fonts, added quotes, and most importantly made sure my photos were on point. However, during those imperative years MySpace was introduced my brother and I were going through what you would call our teenage years. Having an Armenian family whom was not familiar with the social media launch made it hard for us to communicate. The internet was still new to many of us; what seemed innocent to me was only a platform for others to coerce young females which only intimidated my overprotective sibling. I was not allowed to share my images on MySpace my family thought it was not right for young females to showcase themselves online. Although it was only a photo of my face not nearly close to what young adults show today.

Unfortunately, in our community we are often adjudicated by our appearance, personal associations, titles, and so forth. As time passed my family members became comfortable with the idea of social media. Keep in mind there was no Facebook, Twitter, or Instagram the term social-media was fairly new.

One day two friends introduced me to a website called Facebook. They were in their first year at the University of Irvine and the buzz around campus life was this new social platform. I guess you can say that’s when MySpace became history. I cannot remember a time where I was ever disconnected from the online world. I have not only been able to share my experiences as a young woman with friends, I have communicated with family members from all around the world. I have successfully produced campaigns, websites, branded companies, even introduced significant others all because of social-media. I enjoy opportunities to infatuate my leadership talents in telecommunications. I took it upon myself to create a social media platform for a Los Angeles based company.

I was fortunate to educate them about the importance of media and communication some years ago. I created their social-networking which surpassed my expectations gaining over 26,000+ unique fans from all across the world from 2009 to current day all via word-of-mouth.  Other projects I immersed myself into were solely for the public relations firm creating high quality materials for press events, advertising, and marketing campaigns for clients. You may have heard of them they are a luxury automotive company…Platinum Motorsports based in Los Angeles, California. Currently, I manage their Facebook page with no advertising we surpassed any expectations I had for an automotive company. For more insights on the company please LIKE & share our page…