Social-Media is your image…

One thing I have noticed with individuals whom try to differentiate themselves with their brands is that this does not always work.  For example, when you are a jewelry designer you should definitely disengage your personal social media accounts with your professional. As much as you would like to share your personal photos, thoughts, experiences you need to separate the two so that you can contentedly cultivate your brand.

In some cases individuals are their own brand. In this case than as a social-media consumer we want to see more of you! For example, a talented makeup-artist as a consumer we constantly want to see what fascial products you are using, how you contour your cheeks, what particular hair styles you prefer, and even the brands you wear. For a social media consumer to constantly want to see what your brand is doing next it is essential that you provide them with the best quality photos, this includes maybe investing in a great camera.  Pictures do speak to us we are a culture of hungry photographers who want to share everything with our followers.

I highly recommend investing in a photo-light basically if you have a product you need to share with your followers a bright white table you can probably use something you have around the house/office. As long as your photos are clear & precise however, do not add any additional filters. No one is interested in the contrast changes; we just want to see the product clean as is. The best friend you can have in this case is a bright sunny day. You may add creative aspects with some fun flowers, or a Starbucks cup, add a cute pencil, or a hair-clip as long as your product is spotless & vibrant.

For those whom want to showcase models maybe at a financially appropriate price. Using a friend or colleague is the best way you can always offer them your services or gift them your product for their time spent. One important note I’d like to address is make sure they are comfortable with this project. Have them practice posing or just be natural. Sometimes models can look uncomfortable in images it is because they are! Make your model feel comfortable encourage them just to think of something pleasant or someone they admire.

Try & keep the postings to a minimum do not overdo it by spamming your followers feed with nonsense. Keep your political, religious, personal affiliations to your personal accounts. Do not forget that this is your trademark.

Most importantly connect your Facebook, Twitter, & Instagram. We have become a mobile generation & everything is at our fingertip’s with a click of a button we can easily access a multitude of outlets. Happy posting!





I work in PR


I have been employed with a successful public relations firm in Los Angeles while completing my Bachelor’s degree. Unfortunately, my employer will be closing his firm in June 2014 although I have gained valuable skills working for a talented publicist in addition to some of the superlative colleagues in this industry. I am deeply saddened that this chapter in my life will soon be closing.

A few years ago I was in a similar situation where I worked for a prominent attorney in Beverly Hills. I was on cloud nine I worked for a group of brilliant attorneys in a elegant office overlooking the city. I loved my job, I was infatuated with my career I was the right hand girl of an older attorney whom introduced me to several well-known individuals. At the time I was enrolled in community college although, I wasn’t sure what I really wanted to do with my professional life. We were successful for not only our area code but, the clientele we serviced.

Many of our clients ranged from standard everyday families, to celebrities, high-profile sports figures, struggling actors and many models. We soon realized we were swamped with unlawful accusations by photographers, websites, bloggers and some publications. Many of our clients would be distraught because, they would accidently find their photo on a site they did not authorize or the photographer whom they shoot with would sell their images. The most significant thing I learned was about the legalities of copy-writing & trade marking images, documents, etc.

Soon I was finding myself spending my off time answering phones calls, emails, and text messages from our clients. We began to form bonds outside of a professional law-firm environment. My employers did not mind actually, they liked that our clients felt comfortable to console with me. One day my boss asked me to come into his office for a meeting with a few of the partners. We had a conversation that changed the direction of my life. I now realize that many individuals are placed into your life to help you find what you are seeking deep down inside. With the direction the firm was heading we began a modeling/talent agency. We wanted to represent our clients with the most professional, dignified, and respectful manner appropriate. Who better to represent your career than a tenacious young female, and a praiseworthy attorney?

My employers wanted me to handle all aspects of the brand name, logo, company structure, blog, social-media, invoices, organization; you name it I was in charge. They were in charge of logistics of the business in addition to the contracts.

90210 Talent was born in Beverly Hills, California in April 2009. I worked with  incalculable directors, actors, politicians, producers, celebrities. I could not fathom doing anything else. I would go on business trips to meet with these individuals. At a young age an Armenian girl traveling to Las Vegas by herself for work. Almost would seem taboo for most Armenian families, but my father (whom is my dearest friend). He too was a world class traveler he told me to go work, travel, experience the world. But, to always remain within the lines (as he says) of respect for myself.

We often become immersed in our daily routines that we sometimes fall off course. Even though, I believe that we are on the right path just that at times we sway off that course. I was beginning to realize that while successfully helping my attorneys, model friends, and the talented actors my career was on hold. I was taking one or two courses a semester at community college. Life was moving fast my friends were graduating, obtaining jobs with successful organizations and I was stuck. I had successfully obtained contracts, closed deals; managed individuals, promoted a brand no one knew about. Nevertheless a personal goal I had made for myself I was not working on. Eventually, I began to outgrow the company especially when my employer wanted to downsize. I understood the importance of client relations and product knowledge. I knew I was good at PR but, I did not know anything about the operational side of the business.

I am driven and tenacious with an energetic and enthusiastic approach to all duties. I am motivated by success, target driven, and able to be a role model for others. I have a proven ability to drive sales, I am able to recruit, select, train and develop exceptional individuals in addition to providing exceptional client services. In the end, I searched for a public relations agency to work for. I was fortunate to have found my current job. For it shaped me into the young woman I am today. I have not only grown professionally, I have courageously progressed in my academics.

I graduated from California State University of Los Angeles, with a Bachelor of Arts degree in Communication/Option in Public Relations . I was also, accepted into their graduate program for a Masters of Arts in Communication. I transcended any goal I had and surpassed all expectations. I know that this is not the end for my career. I am a fond believer in things happening for a reason and that the individuals in your life are placed there to help you move to bigger & better places.